Thoughtful investing and expert wealth management strategies crafted to build confidence, stability, and lasting growth.
PR Wealth is a SEBI-registered investment advisory platform focused on delivering disciplined, long-term investor outcomes. Our philosophy is built on deep fundamental research, rule-based decision-making, and institutional-grade portfolio frameworks
We believe that asset allocation and diversification are the most important drivers of long-term wealth creation. Our investment process combines data, analytics, and technology with human judgment to provide context, oversight, and accountability. Every portfolio decision is evidence-driven, not opinion-led.
By following a structured and process-oriented approach, we aim to minimize behavioural biases and emotional decision-making—especially during periods of market volatility
Asset Allocation : Our portfolios are structured around asset allocation, risk budgeting, and capital preservation before security selection. This ensures consistency across market cycles and reduces reliance on short-term market views.
Process Driven approach : Investment decisions are guided by a defined research, portfolio construction, and review process. This framework emphasises repeatability, discipline, and risk control rather than discretionary or ad-hoc decision-making.
Blend of Human Intelligence & Artificial Intelligence : We use data, analytics, and automation to enhance research and portfolio monitoring. Final decisions, however, remain under human oversight, ensuring accountability, judgment, and contextual understanding during periods of market stress.
Founder & Fund Manager
Rushabh is a Chartered Accountant with over eight years of experience in equity markets, specializing in fundamental equity research and portfolio analysis
He previously worked with Equirus PMS as a Senior Analyst, covering Banking & Financial Services, Telecom, Retail, Pharmaceuticals, and Building Materials. He was part of the core investment team managing approximately ₹1,100 crore of assets. During his tenure, the Equirus Long Horizon Fund delivered a CAGR of 24.9% since its inception in October 2016.
Rushabh is currently associated with Pravin Ratilal Investment Advisors, where he focuses on equity research, investment advisory, and client portfolio strategy, with an emphasis on disciplined, process-driven decision-making.
Outside of work, he is an avid reader, enjoys playing the electronic keyboard, and follows cricket closely.